Privacy policy

OMY Cellar — Privacy Policy
Last Updated: May 19, 2026
OMY Cellar (the "Site", "we", "us", or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website www.omycellar.com (the "Site"), utilize our retail or tasting services, or otherwise communicate with us (collectively, the "Services").
For the purposes of this Privacy Policy, "you" and "your" refers to the individual accessing or using our Services, whether as a retail customer, event attendee, website visitor, or corporate contact.
Please read this Privacy Policy carefully. By accessing or using any part of our Services, you expressly consent to the collection, processing, use, and disclosure of your personal data in accordance with this policy. If you do not agree to these terms, you must immediately cease using our Services.
1. Changes to This Privacy Policy
We reserve the right to amend, update, or modify this Privacy Policy at any time to reflect operational, legal, technical, or regulatory changes. Any revisions will be published directly on this page, and the "Last Updated" date at the top will be amended accordingly. Your continued use of the Services following the posting of changes constitutes an explicit acceptance of the revised policy.
2. Legal Basis and Categories of Personal Data We Collect
To fulfill our contractual obligations to you and to legally administer our business, we collect personal data that you provide directly, data captured automatically, and data received from trusted third parties.
A. Information Provided Directly by You

  • Contact Details: Full name, billing address, shipping address, telephone number, and email address.
  • Transaction and Order Information: Purchase history, delivery logs, payment confirmations, and communications related to orders, returns, or event bookings.
  • Account Credentials: Usernames, encrypted passwords, and security verification data used to protect your account.
  • Customer Support Records: Any text, image, or context details you submit voluntarily via email, website forms, or our official WhatsApp business channels.

B. Information Automatically Collected (Usage Data)
When you navigate the Site, we automatically collect data concerning your device and interaction with our platform using tracking mechanisms such as cookies, pixels, and web beacons. This includes:

  • IP address, browser type, operating system, and network connection parameters.
  • Log files detailing pages viewed, session durations, products clicked, and navigation paths.

C. Information From Third-Party Service Providers
We receive operational data from third-party infrastructures that support our commercial operations:

  • E-Commerce Infrastructure: System logs and verification details via Shopify.
  • Payment Processors: Transaction tokens and billing confirmations (note: OMY Cellar does not store raw credit/debit card numbers on its proprietary servers).
  • Fulfillment Partners: Logistics tracking numbers and delivery status confirmations.

3. How We Use Your Personal Data
We process your personal data under strict legal grounds to execute transactions, comply with statutory obligations, and pursue legitimate business interests:

  • Fulfillment of Contract: Processing transactions, verifying payments, managing logistics, hosting tasting masterclasses, and executing permitted returns or cancellations.
  • Platform Security & Fraud Prevention: Detecting, investigating, and mitigating malicious, unauthorized, or fraudulent activities, ensuring the integrity of transaction gateways.
  • Commercial Communication: Responding to inquiries, offering bespoke planning for private tastings, and providing customer support.
  • Marketing & Engagement: With your explicit opt-in consent (where required by local law), we may utilize your contact data to send promotional materials, updates on wine arrivals, and invitations to upcoming tasting events via email or WhatsApp. You maintain the absolute right to opt out of marketing communications at any time.

4. Cookies and Analytical Trackers
Our Site utilizes cookies to enhance user experience, preserve account login states, and evaluate platform performance. For extensive details regarding the cookies utilized by our backend, please refer to the Shopify Cookie Policy (https://www.shopify.com/legal/cookies).
You may configure your web browser settings to reject or delete cookies. However, disabling these technical mechanisms may disrupt, limit, or disable key functions of our digital shop front.
5. Disclosure and Sharing of Personal Data
OMY Cellar does not sell your personal data to third parties. We disclose personal data to restricted categories of recipients only as strictly necessary to fulfill our business operations:

Category of Data Authorized Third-Party Recipients Purpose
Identifiers & Order Info IT/E-commerce hosting providers (Shopify), Payment Gateways, and Logistics/Courier partners. Execution of sales contracts and delivery logistics.
Interaction & Usage Data Data analytics providers and digital marketing platforms. Platform optimization and behavioral insights.
All Necessary Data Law enforcement, regulatory bodies, and legal counsel. Compliance with statutory duties, court orders, or protecting OMY Cellar's legal rights.


6. Age Restrictive Protocols (Children's Data)
OMY Cellar deals exclusively in premium wines and spirits. Our Services are strictly prohibited to individuals under the legal drinking age (18 years of age in Hong Kong). We do not knowingly collect, store, or process personal data from individuals under the age of 18. If we discover that an underage individual has bypassed verification and submitted personal data to our servers, we will immediately purge that data from our records. Parents or legal guardians may contact us to request immediate deletion if an underage account is suspected.
7. Data Security and Retention Standards

  • Data Protection: We apply industry-standard security safeguards (including SSL encryption and secure API integrations via Shopify) to protect data integrity. However, no digital transmission or cloud storage framework can be guaranteed as 100% infallible.
  • Data Retention: We retain your personal data only for as long as necessary to fulfill the operational purposes outlined in this policy, manage your ongoing account, settle financial reporting, or satisfy prevailing statutory tax and corporate record-keeping laws.

8. Your Legal Data Rights
Depending on your jurisdictional residency, you possess specific statutory rights regarding your personal data. Under the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and matching international frameworks, you have the right to:

  • Request Access: Ascertain whether we hold your personal data and request a comprehensive copy.
  • Request Correction: Demand the immediate rectification of any inaccurate, incomplete, or outdated personal information.
  • Withdraw Consent: Opt out of receiving direct marketing materials or close your registered user profile completely.

To exercise these rights, we require you to verify your identity to prevent unauthorized data exposure. Please submit formal data requests to our management team via the contact channels provided below.
Contact Us
For any inquiries regarding this Privacy Policy, your legal data rights, or the processing of your personal information, please reach out to us:

  • Email: gm@omycellar.com
  • WhatsApp: +852 6602 2211